"To create a thriving ecosystem where businesses grow, consumers find trusted services, and everyone earns through authentic connections."
How MyBU was born from a simple idea
Founders Alex Thompson and Sarah Chen experienced firsthand the challenges of finding trusted local services. At the same time, their small business owner friends struggled to stand out online. They saw an opportunity to solve both problems with one platform.
Starting with a simple directory and verification system, MyBU launched in Brisbane with 500 local businesses. The focus was on trust and authentic reviews, setting us apart from existing platforms.
Based on user feedback, we expanded to include comparison tools, booking systems, and most importantly, the referral economy that allows everyone to earn. MyBU now serves all of Australia with over 10,000 businesses.
Our vision is to become Australia's most trusted platform for local commerce, expanding our ecosystem to include more service categories and innovative tools that help businesses thrive in the digital age.
The principles that guide everything we do
We believe trust is the foundation of any good relationship. That's why we verify businesses, authenticate reviews, and are transparent about how our platform works.
We're building more than a platform; we're nurturing a community where businesses, consumers, and creators support each other's growth.
We're constantly improving our platform based on user feedback and emerging technologies to deliver the best possible experience.
We provide equal opportunities for businesses of all sizes to thrive, with pricing models that scale with success.
We're passionate about helping local Australian businesses thrive in an increasingly global marketplace.
We prioritize meaningful connections and quality service over vanity metrics and paid rankings.
Understanding our complete ecosystem
Consumers search, compare, and book services through MyBU. They can read verified reviews, chat with businesses, and earn through referrals.
Businesses create profiles, get verified, manage bookings, and connect with customers. They can also cross-sell other businesses' services for commission.
Influencers, agents, and everyday referrers can promote businesses through their unique storefronts and earn commissions on bookings they generate.
Our proprietary Trust Index combines verification, authentic reviews, and response rates to help users identify the most reliable businesses.
The people behind MyBU
Co-Founder & CEO
Former small business owner passionate about helping local businesses thrive in the digital world.
Co-Founder & CTO
Tech innovator with a background in marketplace platforms and trust systems.
Head of Business Development
Expert in scaling marketplace platforms and building partner networks.
Head of Consumer Experience
Customer experience specialist focused on building trust and satisfaction.
And our growing team of 25+ dedicated professionals across Australia!
We're always looking for talented individuals who are passionate about transforming local commerce.
At MyBU, you'll work with a diverse team of innovators in a fast-paced, collaborative environment where your ideas matter.
Recent media coverage about our platform
August 2025
July 2025
June 2025
May 2025
For press inquiries, please contact press@mybu.com.au
Have questions or feedback? We'd love to hear from you.
Level 12, 240 Queen Street
Brisbane, QLD 4000